Del Rey’s unique role as a bridge between cultures and shoppers, both online and offline, starts with our Founder, Chris del Rey. As the first head of multicultural marketing at Unified Grocers, Chris del Rey pioneered the first multicultural retail activation campaigns for the world’s largest brands over 25 years ago. In time, his namesake firm, Del Rey Marketing, became known for a series of firsts. The first cross-cultural agency to bring a story and creative centric brand approach specifically targeted to Hispanic grocers and shoppers. The first cross-cultural agency to tie in-store retail analytics to customer research and development. Today, Del Rey Marketing continues to act as a pioneering bridge, offering integrated creative, activation, and digital services tying online and offline programs together.
Del Rey’s knowledge of cross-cultural audiences, proprietary deep consumer analytics tools, and unmatched network of retail partners, provides partners with the right target in which to start a campaign.
Del Rey is story driven and we believe the best partners are as well. Del Rey develops a unique creative and narrative approach for each activation that mobilizes hearts, minds, and clicks behind a brand.
From in-store pop ups to product sampling, to online and offline tracking, Del Rey has a strategy that will work. Further, Del Rey’s list of over 2,000 proprietary digital partner relationships provides a unique activation touch point.