Born in El Salvador, Central America, Raquel brings on board years of experience in overseeing multi-cultural Retail and Top Global Brand Driven shopper marketing initiatives.
In her 16 years tenure at DEL REY MARKETING, she oversees budget management, timely program deliverables, and passionately contributes her deep understanding of Latino consumers insights and traditions.
Prior to joining DEL REY MARKETING, Raquel worked at top Hispanic TV networks and was Label Manager at BMG records managing top Hispanic Billboard artists. Many of which continue to take part in numerous massive festivals, award shows, exclusive concerts, store-front community events and in-store shopper marketing programs strategically designed by the DEL REY MARKETING team for grocery retailer and top global brands clients.
Raquel enjoys dancing, traveling, cooking and finds joy in creating lasting memories with her husband Chris, three teen-age daughters, family and friends.